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Rossi: Open Air Book

We needed to launch a development in an old industrial area, the 4th District in Porto Alegre. An important neighborhood in the past, but today it´s abandoned and degraded by time. How to attract people to know a real estate development in an area such as this? We promoted rediscovering the neighborhood in an interactive and different way, starting a new history for the place. We

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Directors: Andre Kirkelis, Alexandre Pagano, Vinicius o Valeiro
Copywriter: Tomás Correa

Published: 
September 2010

7 comments

TommyO's picture
TommyO
1866 pencils

Interesting. I wonder if people actually followed the chapters to the end.

bj-71's picture
bj-71
117 pencils

I think it would be powerful if the stories are actually realted to the resident.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

developers don't invest because they believe in the local people, they develop because of return....i feel this is very cool as a community project, and I really enjoy the spirit of it, but seems like your hunting big game with Nerf darts

wordsmith86's picture
wordsmith86
3 pencils

Nice. Liked the idea because of its sheer magnitude!

Prof's picture
Prof
1449 pencils

Looks like the copywriter didnt feel like writing ;)

Quite really.

sirvan's picture
sirvan
29860 pencils

Seems really annoying.

+++

"I love some things, and don't love some other things."

Sarah Riso's picture
Sarah Riso
10 pencils

I really liked.

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