9 comments

Black Hour's picture
368 pencils
Black HourThursday, September 13, 2012 - 02:15

Well now people will get it.
Still not really a good idea since having the back of a knife sharp is dangerous.

It'll probably be funny for someone who won't buy that kind of product but I'm not sure it'll be effective with the target.

Siddarth Basavaraj's picture
1492 pencils
Siddarth BasavarajThursday, September 13, 2012 - 03:43

@black hour; Man you haven't still got the idea it seems. It's like the knife been laid down on its back and then the - fish, carrot etc. is dropped over it to get the cut. It's that sharp, that was the concept.

Love creating ads..

Black Hour's picture
368 pencils
Black HourThursday, September 13, 2012 - 06:47

Yeah I noticed after but still it isn't clear enough on the print version.
Nothing help you to understand that the vegetables have been droped on the knife. It's too clean.

Henk Oortwijn's picture
15 pencils
Henk OortwijnThursday, September 13, 2012 - 03:46

I get the idea, but you have to be in advertising to understand this. And even then it took me a few minutes to get it.

feysal's picture
1546 pencils
feysalThursday, September 13, 2012 - 05:26

very true takes a while maybe the execution should be pushed

chiflete comunic's picture
85 pencils
chiflete comunicThursday, September 13, 2012 - 09:05

sharp ad!

bakamono's picture
1028 pencils
bakamonoThursday, September 13, 2012 - 11:11

Not in advertising and I got the idea - and its meh at best

because therefore it is

kleenex's picture
15900 pencils
kleenexThursday, September 13, 2012 - 12:49

I say this is a winner on concept, BUTTTTT how many people will look at both sides of the ad???

torontose's picture
401 pencils
torontoseMonday, October 1, 2012 - 05:41

nice ad.