March 2017

The Ronald McDonald House BC Ski Challenge is an annual fundraising weekend held in Whistler. While skiing and snowboarding are the main draw, there are plenty of activities for those who don't venture up the mountain. Inspired by vintage ski posters, these illustrated optical illusions speak to both these audiences, encouraging them to join us for a weekend of fun, on and off the slopes.

Outdoor advertisment created by Cossette, Canada for Ronald McDonald House Charities, within the category: Public Interest, NGO.

Fun, any way you look at it.

Advertising Agency: Cossette, Canada
Executive Creative Director: Michael Milardo
Associate Creative Director: Pierre Chan
Art Director: Jake Hope
Copywriters: Alex Falconer, Kate Roland
Account Supervisor: Cambrea Strubin
Account Coordinator: Manuela Stoyanov
Illustrator: Russ Gray

Comments (2)

Log in or register to post comments
Billoughsby's picture
Activity Score 5144

No one commenting on outdoor? This is a nice series, one people will notice and remember, I think.

That's it.

kleenex's picture
Activity Score 49064

I like it.