Riviera Privé: Be Seen

It is no secret that the Lebanese love to hit the beach to “see and be seen.” People dress in their fanciest swimsuit and toned bodies to impress and meet. To promote Riviera, Beirut’s hottest new Beach Resort, we stuck vinyl stickers of faces with sunglasses on bathroom mirrors in various trendy locations across the city. The Glasses were cut-out to give the impression of a reflection, which gave the idea that they were being stared at by somebody. The copy read “BE SEEN.”

Advertising Agency: République, Beirut, Lebanon
Creative Director: Fadi mroue
Art Director: Nassim Hallab
Copywriter: Fadi Mroue

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13 comments

pierrelastname's picture
pierrelastname
2869 pencils

not new.

w_debss's picture
w_debss
3 pencils

Kindly explain yourself. Can you provide a link that shows such an idea and execution?

Peter Frank's picture
Peter Frank
532 pencils

not today.

Wordfruit's picture
Wordfruit
1023 pencils

I'd guess this could be effective.

t00n's picture
t00n
16 pencils

I think this is very cool. Would be a little disturbing though.

AlvarezArt's picture
AlvarezArt
82 pencils

I kind of like it

salil.sharma's picture
salil.sharma
2278 pencils

looking good
at least some new in our washroom

kleenex's picture
kleenex
27230 pencils

I agree.

kleenex's picture
kleenex
27230 pencils

I agree.

myriam's picture
myriam
3 pencils

great !!!

advocate's picture
advocate
268 pencils

this is new, best ambient ever....good works guys

anooprp's picture
anooprp
103 pencils

Yawn!!!!

Anoop RP - Copywriter

karruza's picture
karruza
290 pencils

nice ambient! and i get the message too, pretty to the point

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