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Be Seen

Agency: 
Published/Aired: 
April 2012
Description: 

It is no secret that the Lebanese love to hit the beach to “see and be seen.” People dress in their fanciest swimsuit and toned bodies to impress and meet. To promote Riviera, Beirut’s hottest new Beach Resort, we stuck vinyl stickers of faces with sunglasses on bathroom mirrors in various trendy locations across the city. The Glasses were cut-out to give the impression of a reflection, which gave the idea that they were being stared at by somebody. The copy read “BE SEEN.”

Advertising Agency: République, Beirut, Lebanon
Creative Director: Fadi mroue
Art Director: Nassim Hallab
Copywriter: Fadi Mroue

Comments (13)

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Highest Rated

karruza's picture
karruza
Activity Score 290

nice ambient! and i get the message too, pretty to the point

pierrelastname's picture
pierrelastname
Activity Score 2869

not new.

w_debss's picture
w_debss
Activity Score 3

Kindly explain yourself. Can you provide a link that shows such an idea and execution?

Peter Frank's picture
Peter Frank
Activity Score 532

not today.

Wordfruit's picture
Wordfruit
Activity Score 1023

I'd guess this could be effective.

t00n's picture
t00n
Activity Score 16

I think this is very cool. Would be a little disturbing though.

AlvarezArt's picture
AlvarezArt
Activity Score 82

I kind of like it

salil.sharma's picture
salil.sharma
Activity Score 2428

looking good
at least some new in our washroom

Designer Don't Do Different Things
They Do Things Differently

kleenex's picture
kleenex
Activity Score 43337

I agree.

kleenex's picture
kleenex
Activity Score 43337

I agree.

myriam's picture
myriam
Activity Score 3

great !!!

advocate's picture
advocate
Activity Score 268

this is new, best ambient ever....good works guys

anooprp's picture
anooprp
Activity Score 106

Yawn!!!!

Anoop RP - Copywriter

karruza's picture
karruza
Activity Score 290

nice ambient! and i get the message too, pretty to the point

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