Squid ink

December 2014

We developed the first Mupi painted entirely with real ink cuttlefish. This project was designed in order to promote the "Linguine al sepia nero" dish, most famous for the Dell'Anima Italian restaurant. This is one of the few Italian restaurants in Lisbon that uses real cuttlefish ink during the cooking process of the plate. This artwork, fully handcraft, can be found at Saldanha Metro station. The same area where the restaurant is located.

Outdoor advertisment created by Nylon, Portugal for Ristorante Dell'Anima, within the category: Food.

Work of art in real squid ink. Just like our linguine al nero sepia.

Advertising Agency: Nylon, Lisbon, Portugal
Creative Director / Copywriter: João Gomes de Almeida
Art Director: Filipe Mateus
Illustrator: Magda Łupińƨka
Planner: Joah Santos
Account Executive: Pedro Garcia

Comments (4)

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Highest Rated

chrism2352's picture
Activity Score 269

not bad

kleenex's picture
Activity Score 48189

yeah squid ink,

Filipe Mateus's picture
Filipe Mateus
Activity Score 21

Wait for the case study and you'll see mate. ;)

@minas_mars's picture
Activity Score 1726

Let's make a case study video, that will save the (non)idea and poor looking art.

I'm gonna try say something positive

chrism2352's picture
Activity Score 269

not bad