Agency Network: 
September 2009

Rexona introduces its new fragrance inspired by delicate perfumes and with the support of outdoor advertising, invites woman attracted to the fragrance expelled by the poster to remove a sample and keep it. Each week, the slips of paper were replaced with new perfumed ones.

Creative Directors: Fernando De Clemente, Sebastián Mir.

Outdoor advertisment created by Lowe, Uruguay for Rexona, within the category: Health.

Protection + Incredible Fragrances.
New Rexona Women Fragrance Collection

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Art Director: Agustín Acosta
Copywriter: Jorge Gonzalez

Comments (14)

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alvinpck's picture
Activity Score 1467

What if it's rain?

Guest's picture

or a really bad wind came along and blew all the paper off?

Guest's picture

Not a functional concept since it overlooks atmospheric moisture content and its effects.

Darko Bosnar's picture
Darko Bosnar
Activity Score 394

Than you can smell it on 50 m distance :-)

Innovation & Art Director

Guest's picture

Its a very good display..Definitely gives consumers a great chance to sense the fragnance of the product to help promote the sale.

Just an opinion's picture
Just an opinion
Activity Score 9

Its an effective display. Definitely gives the consumers a great chance to sense the fragnance of the product to help promote the sale.

A stranger abroad's picture
A stranger abroad
Activity Score 427

Yes, it would strike me as better placed indoors. But perhaps shopkeepers would complain about the pong?

Guest's picture

cool idea, but i dont think it is too practical... its a couple of hours thing...
the smell would wear off, it could get blown away or wet... i dont know.....

Guest's picture

I like the original use of senses!

gonniethegon's picture
Activity Score 102

what if Godzilla just appears and eats the whole ad?

Guest's picture

this way i have seen before in different pdt.
but anyway, quite gd i think :)

Guest's picture

better concept here:

Would have been better put a printed image behind the flyers

Guest's picture

come on, the scent wouldn't last a week. poor scam.

Guest's picture

waste of the trees!!!