Rexona: Samples

Protection + Incredible Fragrances.
New Rexona Women Fragrance Collection

Rexona introduces its new fragrance inspired by delicate perfumes and with the support of outdoor advertising, invites woman attracted to the fragrance expelled by the poster to remove a sample and keep it. Each week, the slips of paper were replaced with new perfumed ones.

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Creative Directors: Fernando De Clemente, Sebastián Mir.
Art Director: Agustín Acosta
Copywriter: Jorge Gonzalez

14 comments

alvinpck's picture
alvinpck
1467 pencils

What if it's rain?

Guest's picture
Guest

or a really bad wind came along and blew all the paper off?

Guest's picture
Guest

Not a functional concept since it overlooks atmospheric moisture content and its effects.

Darko Bosnar's picture
Darko Bosnar
355 pencils

Than you can smell it on 50 m distance :-)

art director at IMAGO
Zagreb-CROATIA

Guest's picture
Guest

Its a very good display..Definitely gives consumers a great chance to sense the fragnance of the product to help promote the sale.

Just an opinion's picture
Just an opinion
9 pencils

Its an effective display. Definitely gives the consumers a great chance to sense the fragnance of the product to help promote the sale.

A stranger abroad's picture
A stranger abroad
427 pencils

Yes, it would strike me as better placed indoors. But perhaps shopkeepers would complain about the pong?

Guest's picture
Guest

cool idea, but i dont think it is too practical... its a couple of hours thing...
the smell would wear off, it could get blown away or wet... i dont know.....

Guest's picture
Guest

I like the original use of senses!
Synethesicalyfragilistic!

gonniethegon's picture
gonniethegon
102 pencils

what if Godzilla just appears and eats the whole ad?

Guest's picture
Guest

this way i have seen before in different pdt.
but anyway, quite gd i think :)

Guest's picture
Guest

better concept here:
http://adsoftheworld.com/media/ambient/nintendo_wii_post_it

Would have been better put a printed image behind the flyers

Guest's picture
Guest

come on, the scent wouldn't last a week. poor scam.

Guest's picture
Guest

waste of paper...save the trees!!!

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