Rexona: Samples

Protection + Incredible Fragrances.
New Rexona Women Fragrance Collection

Rexona introduces its new fragrance inspired by delicate perfumes and with the support of outdoor advertising, invites woman attracted to the fragrance expelled by the poster to remove a sample and keep it. Each week, the slips of paper were replaced with new perfumed ones.

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Creative Directors: Fernando De Clemente, Sebastián Mir.
Art Director: Agustín Acosta
Copywriter: Jorge Gonzalez


alvinpck's picture
1467 pencils

What if it's rain?

Guest's picture

or a really bad wind came along and blew all the paper off?

Guest's picture

Not a functional concept since it overlooks atmospheric moisture content and its effects.

Darko Bosnar's picture
Darko Bosnar
385 pencils

Than you can smell it on 50 m distance :-)

art director at IMAGO

Guest's picture

Its a very good display..Definitely gives consumers a great chance to sense the fragnance of the product to help promote the sale.

Just an opinion's picture
Just an opinion
9 pencils

Its an effective display. Definitely gives the consumers a great chance to sense the fragnance of the product to help promote the sale.

A stranger abroad's picture
A stranger abroad
427 pencils

Yes, it would strike me as better placed indoors. But perhaps shopkeepers would complain about the pong?

Guest's picture

cool idea, but i dont think it is too practical... its a couple of hours thing...
the smell would wear off, it could get blown away or wet... i dont know.....

Guest's picture

I like the original use of senses!

gonniethegon's picture
102 pencils

what if Godzilla just appears and eats the whole ad?

Guest's picture

this way i have seen before in different pdt.
but anyway, quite gd i think :)

Guest's picture

better concept here:

Would have been better put a printed image behind the flyers

Guest's picture

come on, the scent wouldn't last a week. poor scam.

Guest's picture

waste of the trees!!!

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