Rexona introduces its new fragrance inspired by delicate perfumes and with the support of outdoor advertising, invites woman attracted to the fragrance expelled by the poster to remove a sample and keep it. Each week, the slips of paper were replaced with new perfumed ones.
Outdoor advertisment created by Lowe, Uruguay for Rexona, within the category: Health.
Protection + Incredible Fragrances.
New Rexona Women Fragrance Collection
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