Rexona: Samples
Protection + Incredible Fragrances.
New Rexona Women Fragrance Collection
Rexona introduces its new fragrance inspired by delicate perfumes and with the support of outdoor advertising, invites woman attracted to the fragrance expelled by the poster to remove a sample and keep it. Each week, the slips of paper were replaced with new perfumed ones.
Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Creative Directors: Fernando De Clemente, Sebastián Mir.
Art Director: Agustín Acosta
Copywriter: Jorge Gonzalez
14 Comments
What if it's rain?
or a really bad wind came along and blew all the paper off?
Not a functional concept since it overlooks atmospheric moisture content and its effects.
Than you can smell it on 50 m distance :-)
Darko Bosnar
Zagreb-CROATIA
Its a very good display..Definitely gives consumers a great chance to sense the fragnance of the product to help promote the sale.
Its an effective display. Definitely gives the consumers a great chance to sense the fragnance of the product to help promote the sale.
Yes, it would strike me as better placed indoors. But perhaps shopkeepers would complain about the pong?
cool idea, but i dont think it is too practical... its a couple of hours thing...
the smell would wear off, it could get blown away or wet... i dont know.....
I like the original use of senses!
Synethesicalyfragilistic!
what if Godzilla just appears and eats the whole ad?
http://www.flavors.me/innerjihad
this way i have seen before in different pdt.
but anyway, quite gd i think :)
better concept here:
http://adsoftheworld.com/media/ambient/nintendo_wii_post_it
Would have been better put a printed image behind the flyers
come on, the scent wouldn't last a week. poor scam.
waste of paper...save the trees!!!