Responsible Gambling Council: Arrows

Take Over Decals: Vinyl decals were placed beside other ads to reinforce that perseverance is a good trait to have in most situations but not when it comes to gambling.

Advertising Agency: Red Lion Labs, Canada
Chief Creative Officer: Brett Channer
Art Directors: Anand Iyer, Jacob Prapavessis
Copywriters: Anand Iyer, Jacob Prapavessis
Print Producers: Cherie Rudy, Jillian Harkness
Studio Artist: John Maddin
Retoucher: Paul Cascagnette
Account Director: John Schofield
Account Coordinator: Meghan Cassidy
Published: January 2014

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2 comments

NY Belfry's picture
NY Belfry
1045 pencils

I get it, an ad that takes over another ad. Good way to piss the rent-payers off but whatever works.

Austin Video Production's picture
Austin Video Pr...
791 pencils

It certainly grabs your attention.

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