Rentokil: Never just one

Using special reflective inks illuminated by street and car headlights Republik Auckland illustrated that where there's one roach, there will be others lurking somewhere in the darkness.

Advertising Agency: Republik, Auckland, New Zealand
Creative Director: Andrew Sims
Art Director: Greg Wylie
Copywriter: Duncan Blair
Account managers: Macka & Tobba

October 2009


Guest's picture

That's fun advertising for advertisers.

Ask people to watch it once at daylight (ok they go to work), to watch it again at night (ok they go back home), to notice the difference (ok they remembered the first time), to see the brand (ok trafic jam), to remember it when they go to the store (ok they have good memories), and we are talking about consumers who have such problems (ok they do)

too many oks for me

creativelly fan
business(ly) not

federo's picture
781 pencils

is interesting but:

if you are driving you cannot see it because it lays opposite to driving direction
you need a couple of hours to appreciate it

mmackinven's picture
1608 pencils

This billboard is just down the road from me and it was sweet!
Cars drive both ways and there's an intersection with traffic lights right there, as you can see...
That spot certainly gets attention!

Guest's picture

although I agree with Federo "if you are driving you cannot see it because it lays opposite to driving direction" I do think its a great add!
well done.

silvi's picture
4172 pencils

No. i think is perfectly visible.

Guest's picture
Sydney based jake's picture
Sydney based jake
115 pencils

Good use of the elements. Nice

mikeelrapido's picture
1929 pencils



gravity's picture
181 pencils

done before with very same copy and much better art directing... (I don't remember if it is the same company or not.)

there were just one bug and when you look closely, you could notice lots of them hidden around...

back to the ad.. you can't just wait until it gets dark to notice the idea. it seems to be good but it's not effective.

zaina's picture
85 pencils

good work

Guest's picture

creative but not so clever... people will not "see the idea".

old monk's picture
old monk
23 pencils

bugs comes at night. so i think the idea work. dont wory about directions buddys.

Guest's picture

Nice idea...

Daelif's picture
12 pencils

Nice idea! Like it

Daelif's picture
12 pencils

Nice idea! Like it

Daelif's picture
12 pencils

Nice idea! Like it

CGilb09's picture
572 pencils

I like it. Advertising's not just about the immediate selling point, it's also about initiating conversation. This is the type of thing people will tell their friends about, tweet, status update and spread. We're in different times people.

Tweet tweet: @ThisAbility

Juan Cabral's picture
Juan Cabral
709 pencils

Above average and it doesn´t look scam...

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

sevi's picture
12 pencils

well done.

Tommy G.'s picture
Tommy G.
897 pencils

The copy already explained it. Don't need to say it again.

Miss Underestimate's picture
Miss Underestimate
8 pencils

Nice :)

Thabiso's picture
21 pencils

Its a pity some people don't want to use their brains, they need to be told what is happening on the adverts they see around.'s picture
25 pencils

really nice

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