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Renault Laguna: Stickers

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Mathieu Vinciguerra
Assistant Art Director: Mélanie Pennec
Copywriter: Olivier Dermaux
Published: April 2011

9 comments

advertising ninja's picture
advertising ninja
589 pencils

its a nice idea, despite being kind of expected for a really really unique benefit. but this film is a bit too much.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Yeah it sells the USP well - just wondering if they actually got a permit to put that onto seemingly random corner walls.

kleenex's picture
kleenex
32474 pencils

i loved it.

AKesseli's picture
AKesseli
210 pencils

Genius use of ad space. Very simple and if that's the main selling point on this car, it's perfect.

AdBuzzer's picture
AdBuzzer
1168 pencils

I think it's a pretty effective way to communicate this feature of the car. It's not just surprising and original, but also informative.

mellowart's picture
mellowart
36 pencils

nice one ...

Glut's picture
Glut
3947 pencils

jajaja well done joe

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