Renault Laguna: Stickers
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Mathieu Vinciguerra
Assistant Art Director: Mélanie Pennec
Copywriter: Olivier Dermaux
Published: April 2011
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Mathieu Vinciguerra
Assistant Art Director: Mélanie Pennec
Copywriter: Olivier Dermaux
Published: April 2011
9 comments
its a nice idea, despite being kind of expected for a really really unique benefit. but this film is a bit too much.
Yeah it sells the USP well - just wondering if they actually got a permit to put that onto seemingly random corner walls.
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i loved it.
remind me these :
http://www.coloribus.com/adsarchive/prints/vauxhall-tigra-corners-455305/
et ça :
http://www.coloribus.com/adsarchive/outdoor-ambient/nissan-maxima-hugs...
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Genius use of ad space. Very simple and if that's the main selling point on this car, it's perfect.
I think it's a pretty effective way to communicate this feature of the car. It's not just surprising and original, but also informative.
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nice one ...
too bad it's a 1993 Bronze Lion
http://www.joelapompe.net/2011/05/10/corners-posters-angles-vauxhall-n...
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jajaja well done joe