Advertising Agency: OGILVY Shanghai, China
Creative Director: Kevin Lee
Copywriters: Andrew Lok, Samantha Yu
Art Directors: Robin Wu
Photographer: Alex Kaikeong
Account Supervisor: Celina Dai
Designers: Robin Wu, Tianhong Zhou, Minsheng Zhang
Producers: Gwee Wee Lam, James
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15 Comments
simple, straight and funny... perfect!
ha ha ha ha....gooooood
love anything creative
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What is "recoil"?
Didn't get it...
Eva
It's a mosquito killer in spiral form. You lite it up at one end and it burns spiral slowly (trough the night).
great, but the average punter will have trouble getting it
Very Nice, cool and simple.
nice nice
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Nice art direction. It's clever and sells the product.
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It is good but, simple
isn't simple in adtg. is good by itself. no ifs or buts about simplicity being good.
nice art direction, good work
Look simple & very nice creative
v good ，i
genial.
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Good design, bad idea. First of all: Recoil doesn't kill mosquitos!! It's a repellent, which means the mosquitos won't get near the area of the lighted Recoil. That's false marketing. And secondly - if the smoke was toxic, both mosquitos and humans wouldn't be near it... So instead of the recoil leading to a dead mosquito, it should lead to something that has to do with people not being irritated by mosquitos..