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Mosquito

Agency: 
Published/Aired: 
June 2008
Description: 

Outdoor advertisment created by Ogilvy, China for Recoil, within the category: House, Garden.

Advertising Agency: OGILVY Shanghai, China
Creative Director: Kevin Lee
Copywriters: Andrew Lok, Samantha Yu
Art Directors: Robin Wu
Photographer: Alex Kaikeong
Account Supervisor: Celina Dai
Designers: Robin Wu, Tianhong Zhou, Minsheng Zhang
Producers: Gwee Wee Lam, James

Comments (15)

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Highest Rated

RasmusFJ's picture
RasmusFJ
Activity Score 5

Good design, bad idea. First of all: Recoil doesn't kill mosquitos!! It's a repellent, which means the mosquitos won't get near the area of the lighted Recoil. That's false marketing. And secondly - if the smoke was toxic, both mosquitos and humans wouldn't be near it... So instead of the recoil leading to a dead mosquito, it should lead to something that has to do with people not being irritated by mosquitos..

alenq's picture
alenq
Activity Score 109

simple, straight and funny... perfect!

funky_frogii's picture
funky_frogii
Activity Score 2538

ha ha ha ha....gooooood

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

evacarreiro14's picture
evacarreiro14
Activity Score 78

What is "recoil"?
Didn't get it...

alenq's picture
alenq
Activity Score 109

It's a mosquito killer in spiral form. You lite it up at one end and it burns spiral slowly (trough the night).

Chris's picture
Chris
Activity Score 1985

great, but the average punter will have trouble getting it

Kidd123's picture
Kidd123
Activity Score 8

Very Nice, cool and simple.

jazarah's picture
jazarah
Activity Score 1262

nice nice

theanc's picture
theanc
Activity Score 2783

Nice art direction. It's clever and sells the product.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Mahantesh G Harti's picture
Mahantesh G Harti
Activity Score 8

It is good but, simple

teemitter's picture
teemitter
Activity Score 10

isn't simple in adtg. is good by itself. no ifs or buts about simplicity being good.

shripad's picture
shripad
Activity Score 25

nice art direction, good work

Mahantesh G Harti's picture
Mahantesh G Harti
Activity Score 8

Look simple & very nice creative

yanx's picture
yanx
Activity Score 5

v good ,i

robottttrockkkk's picture
robottttrockkkk
Activity Score 814
RasmusFJ's picture
RasmusFJ
Activity Score 5

Good design, bad idea. First of all: Recoil doesn't kill mosquitos!! It's a repellent, which means the mosquitos won't get near the area of the lighted Recoil. That's false marketing. And secondly - if the smoke was toxic, both mosquitos and humans wouldn't be near it... So instead of the recoil leading to a dead mosquito, it should lead to something that has to do with people not being irritated by mosquitos..

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