Ray-Ban: Rodeo

Never hide

Advertising Agency: Marcel, Paris, France
Chief Creative Officer / Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Julien Sens
Art Director: Nicolas Damiens, Bastien Grisolet
Photographer: Mark Seliger
Art Buyers: Jean-Luc Chirio, Lauriane Dula
Account Supervisors: Alberto Scorticati, Shannon Eddy
Account Manager: Charles Vieillefosse
International Head Of Strategic Planning: Rob Klingensmith
Planner: David Daines
Line Producer: Thomas Geffrier
Producer: Ruth Levy

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6 comments

certaintly's picture
certaintly
4060 pencils

great photograhpy.
awesome concept.

really lame idea.

cvchitale's picture
cvchitale
1290 pencils

watz d dffrnc btween idea and concept?

DTC's picture
DTC
28 pencils

Not bad at all. I think this is the best of the 3. It communicates the "Never Hide" concept in quite a bold/masculine way. He is protecting the fallen rodeo... bravery and heroism are globally valued and judging from what I have seen online, French audiences seem to like macho stuff. The Journalist one is also cool, but the streaker one doesn't do it for me.

kleenex's picture
kleenex
29454 pencils

This is the best out of the three.

jackblack's picture
jackblack
2261 pencils

Okay. Not great. But okay. Takes the Never Hide concept forward, but just a little.

Roger Keynes's picture
Roger Keynes
5498 pencils

Ivan, are these Cannes winners or just shortlisted ads?
Because if these... and Marcello's 'Pedigree-Adopt' won, then... pfffttt. :(

Will Think for Salary

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