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The Gift

Agency: 
Published/Aired: 
August 2008
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Description: 

This campaign targets homosexual males ages 18-30. It stems from the underlying subculture of bug chasers, or men who actively seek out HIV and want to be infected.

HIV is the ultimate gift. It is the most erotic thing I can think of.
We have been changing how HIV is perceived to everyone but ourselves.
Change the mentality.

Advertising Agency: LMN Design, USA
Art Director: Laurie Nickerson

Comments (12)

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Highest Rated

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Guest

I don't like it at all. People should understand that having the HIV is not fun...I mean come on, you die from this.

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