HIV is the ultimate gift. It is the most erotic thing I can think of.
We have been changing how HIV is perceived to everyone but ourselves.
Change the mentality.
This campaign targets homosexual males ages 18-30. It stems from the underlying subculture of bug chasers, or men who actively seek out HIV and want to be infected.
Advertising Agency: LMN Design, USA
Art Director: Laurie Nickerson