RAVE (Revolt Against Virus Exchange): Inevitable

HIV is inevitable. I am going to get it eventually.
We have been changing how HIV is perceived to everyone but ourselves.
Change the mentality.

This campaign targets homosexual males ages 18-30. It stems from the underlying subculture of bug chasers, or men who actively seek out HIV and want to be infected.

Advertising Agency: LMN Design, USA
Art Director: Laurie Nickerson