Rashers: Opening Soon

Opening Soon. North America's only bacon sandwich shop.

In advance of the grand opening of Rashers, North America's only shop dedicated to bacon sandwiches, we created a poster for the front window to tempt and tease passersby.

Advertising Agency: Ogilvy & Mather, Toronto, Canada
Chief Creative Officer: Ian Mackellar
Art Directors: Glen D'Souza, Todd Cornelius
Copywriters: Mike Takasaki, Jamie Marcovitch
Illustrator: Glen D'Souza
Print Production Manager: Chris Rozak
Published: November 2012

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cvchitale's picture
1210 pencils

Nice twist to 'Opening soon'

Richa Agrawal's picture
Richa Agrawal
324 pencils

simple and sweet...

danielchapman's picture
292 pencils

Seems like a situation where a visual pun is being used because it's clever and no thought about how putting the visual of gutting a pig may not be in the best interests of reminding the public at large that an animal had his insides cut out to make their bacon sandwich.

It is likely fine with some people but rest assured a lot of people would rather be oblivious to things like that.

10pencils's picture
148 pencils


Klara K.'s picture
Klara K.
2695 pencils

No, a bit sadistic.

DesignDine's picture
1304 pencils

Isn't it a bit cruel?

kleenex's picture
25530 pencils

I love the ad.

feysal's picture
2140 pencils

hehehe alil hurtful to the piggies but hey its where bacon comes from

groovy baby!

meistershalis's picture
143 pencils

Funny. Love the layout.

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