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Agency Network: 
Published/Aired: 
November 2012
Description: 

Outdoor advertisment created by McCann, Ireland for Rape Crisis Centre, within the category: Public Interest, NGO.

Advertising Agency: McCann Dublin, Ireland
Art Director: Ray Swan
Copywriter: Emma Sharkey

Comments (4)

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Grrrr's picture
Grrrr
Activity Score 1961

What I can see is the poster not exposed to sunlight but to the man talking on the phone...

kleenex's picture
kleenex
Activity Score 49058

yuck....

glutamin's picture
glutamin
Activity Score 107

I don't understand those kind of campaigns.

We get the idea of course because we're looking at the results for three different level of sun exposure at the same time. It's shocking but no one looks at the same bilboard for hours. Like the man in the third picture, they walk by.

I agree, theoretically the idea is effective but practically it's not working.

emiliete's picture
emiliete
Activity Score 646

What has sunlight exposure to do with sexual violence? I don't get it, sorry.

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