Rädda Barnen (Save the Children): The Lottery of Life, Sierra Leone vs Sweden

Two billboards placed next to each other.

thelotteryoflife.co.uk

Advertising Agency: Lowe, Brindfors, Sweden
Creative Directors: Villard, Bartholf
Copywriter: Stefan Pagreus
Art Directors: Pelle Lundquist, Emmeli Österdahl
Photography: Stockfoto
Typographer: Ola Lanteli

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5 comments

pez's picture
pez
1730 pencils

It's a pity that the print campaign is not as good as online campaign wich I think is really good!

pez's picture
pez
1730 pencils

btw, the site has some programming issues, I turn my wheel right now, it seems like I am reborn in Congo Democratic Republic but the the site is showing me the North Korea flag...

Guest's picture
Guest

Woulda gone with a super soaker.

Guest's picture
Guest

love the online campaign, and that's correct, they do have several mistakes.

Guest's picture
Guest

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