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Rädda Barnen (Save the Children): The Lottery of Life, Philippines vs Sweden

Rädda Barnen (Save the Children): The Lottery of Life, Philippines vs Sweden
Your rating: None Average: 6.4 (25 votes)

Two billboards placed next to each other.

thelotteryoflife.co.uk

Advertising Agency: Lowe, Brindfors, Sweden
Creative Directors: Villard, Bartholf
Copywriter: Stefan Pagreus
Art Directors: Pelle Lundquist, Emmeli Österdahl
Photography: Stockfoto
Typographer: Ola Lanteli

5 Comments

New Nice and Fun's picture 379 pencils
New Nice and Fun | Mon, 2010-11-29 11:58

A bit too cliché for me, but I like the ide of 2 billboards placed next to each other to show the contrast.

http://newniceandfun.tumblr.com

Guest's picture
Guest | Mon, 2010-11-29 18:29

too much fat people for Sweden, that's not reality

Cheerriiee's picture 956 pencils
Cheerriiee | Mon, 2010-11-29 19:02

I like it, touching campaign.

Guest's picture
Guest | Tue, 2010-11-30 02:43

there's a girl walking on water!!!

Guest's picture
Guest | Tue, 2010-11-30 04:40
2

hmmm....i see the message; in sweden our kids have plenty to eat

the campaign itself is nothing new; dont like this one so much

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