Rädda Barnen (Save the Children): The Lottery of Life, Darfur vs Sweden

Two billboards placed next to each other.

thelotteryoflife.co.uk

Advertising Agency: Lowe, Brindfors, Sweden
Creative Directors: Villard, Bartholf
Copywriter: Stefan Pagreus
Art Directors: Pelle Lundquist, Emmeli Österdahl
Photography: Stockfoto
Typographer: Ola Lanteli

5 comments

Guest's picture
Guest

bad bad, cant understand how was Epica...

TiltedChairCreative's picture
TiltedChairCreative
513 pencils

Whoa, this campaign is hitting me hard. I love the "lottery of life" idea; honest, true. It says the very thing that the privileged—pretty much everyone in Westernized countries—don't want to acknowledge. Simple juxtaposition. Love it.

Guest's picture
Guest

love it, congradulations, great idea :)

Guest's picture
Guest

bad, unable to what want to show

Zulu-1's picture
Zulu-1
130 pencils

Love the idea... But think the execution is to literal! good job guys...

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