RAC: Meltdown

To coincide with temperatures hitting 42 degrees in Perth at this time of year, RAC Roadside Assistance, via The Brand Agency, Perth has produced this special build, 3D poster on the remote Forrest Highway to remind motorists of the drawback of not being an RAC member.

Advertising Agency: The Brand Agency, Perth, Australia
Executive Creative Director: Garry Horner
Creative Director: Craig Buchanan
Account Director: Kerri Hall
Model Maker: Daniel Browne

February 2012


Roger Keynes's picture
Roger Keynes
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kleenex's picture
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love it...

D.B.'s picture
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Love the out of the box thinking into this design, very effective especially during the heat of this time of year!

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