December 2008
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Life. It's worth sticking around for.

Advertising Agency: Saatchi & Saatchi London, UK
Creative Director: Emma Perkins
Art Director: Seamus Higgins, Roger Kennedy
Copywriter: Ant Melder

Comments (6)

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Highest Rated

Guest's picture

Our job is about bringing in fresh, interesting, simple and relevant perspectives. I find all of it in this one. Even before I appreciate the work here, I appreciate the effort that has gone into coming up with it. It is a million times better than saying 'Smoking kills'as we all know it already. What makes me buy into this one is that it gives me a reason to quit. And a very believable one for that matter. If we don't look at work the way we're supposed to, we'll find the best work ever seen quite vulnerable too.