Quit: Novelist

Life. It's worth sticking around for.

Advertising Agency: Saatchi & Saatchi London, UK
Creative Director: Emma Perkins
Art Director: Seamus Higgins, Roger Kennedy
Copywriter: Dan Obey
Released: December 2008

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7 comments

hard_core's picture
hard_core
146 pencils

Im an Art Director but I just love long copy like this. Bravo this made my day here. Not sure about the tag. Quit Saving Lives"

Guest's picture
Guest

FYI - It's not Quit Saving Lives. The name of the organization or initiative is Quit. The tag: Saving Lives.

teenie's picture
teenie
1894 pencils

I get with hard_core. Even though you know it's supposed to read: "Quit. Saving lives.", the word "quit" is a verb and the logo reads like a call to action, thus: Quit saving lives. A small thing, but everything counts.

teenie's picture
teenie
1894 pencils

I like these. People will stand around to read them and the stories are nice and effective. I'd love to work on long copy and dialogue! Hopefully it's making a comeback...

Wordnerd's picture
Wordnerd
6662 pencils

Ooooooooh... this is ambient! man, i was all the time puzzled about this execution. Now i like it. there is heart in this work and very good thinking. it's not very convincing though to quit. too nice story in my opinion.

hard_core's picture
hard_core
146 pencils

I and like many others could use some happy endings to stories right now. Especially with this kind of campaign. It is usually doom and gloom.

Wordnerd's picture
Wordnerd
6662 pencils

yeah true. but still this is too special a story. more people should be able to relate to it

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