August 2012

Outdoor advertisment created by Publicis, Australia for Queensland Rail, within the category: Transport.

Don't gamble with your life at level crossings

Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Copywriter: Ryan Petie
Art Director: Andy Geppert
Account Director: Jacqueline Stuban
Photographer: Erik Williamson
Retoucher: Danny Joselyn
Account manager: Shaka Kane

Comments (5)

Log in or register to post comments

Highest Rated

Nike Diesel's picture
Nike Diesel
Activity Score 13630

fifth that...

JimCompton-Hall's picture
Activity Score 62

A tired concept.
Creates no impact at all. I imagine most people wouldn't pay any attention at all. And any who do read it would ignore the message (it's something they've heard a million times before and the ad gives them no more reason to believe it now).

Also, where would this ad be placed? Presumably on the side of a road near a railway crossing. The copy seems a little small to be read & understood in the few seconds it takes to drive past (and presumably those who it's aimed at will be driving even faster - trying to get over the crossing in time). Though perhaps its meant for crossings where traffic builds up...

The photography is pretty nice though.


ace85le's picture
Activity Score 3935

Second that.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

the_lizard_king's picture
Activity Score 1257

third that... }:-)

And then GOD said...
Let there be creativity!!!

kleenex's picture
Activity Score 48053

Fourth that....

Nike Diesel's picture
Nike Diesel
Activity Score 13630

fifth that...