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Crosses

Agency: 
Published/Aired: 
August 2012
7580
Description: 

Outdoor advertisment created by Publicis, Australia for Queensland Rail, within the category: Transport.

Don't gamble with your life at level crossings

Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Copywriter: Ryan Petie
Art Director: Andy Geppert
Account Director: Jacqueline Stuban
Photographer: Erik Williamson
Retoucher: Danny Joselyn
Account manager: Shaka Kane

Comments (5)

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Highest Rated

the_lizard_king's picture
the_lizard_king
Activity Score 1257

third that... }:-)

And then GOD said...
Let there be creativity!!!

JimCompton-Hall's picture
JimCompton-Hall
Activity Score 62

A tired concept.
Creates no impact at all. I imagine most people wouldn't pay any attention at all. And any who do read it would ignore the message (it's something they've heard a million times before and the ad gives them no more reason to believe it now).

Also, where would this ad be placed? Presumably on the side of a road near a railway crossing. The copy seems a little small to be read & understood in the few seconds it takes to drive past (and presumably those who it's aimed at will be driving even faster - trying to get over the crossing in time). Though perhaps its meant for crossings where traffic builds up...

The photography is pretty nice though.

Copywriter
@JimComptonHall
www.behance.net/JJandJim

ace85le's picture
ace85le
Activity Score 3935

Second that.

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the_lizard_king's picture
the_lizard_king
Activity Score 1257

third that... }:-)

And then GOD said...
Let there be creativity!!!

kleenex's picture
kleenex
Activity Score 48548

Fourth that....

Nike Diesel's picture
Nike Diesel
Activity Score 13630

fifth that...

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