Quebec city magic festival: Magic hat and pigeons

Advertising Agency: Lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Account Managers: Sandie Lafleur, Eve Boucher
Production Company: David Poulin, Charles Burroughs, Dominik Beaulieu / Nova Film
Production: Quatro Design / Enseignes Otis Image In
Via: adgoodness

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mr.x's picture
952 pencils

Love it!!

robinstam's picture
213 pencils

The trick? There's birdseed behind the billboard which lures the doves. This is not the first time that this 'trick' is used in outdoor advertising. But it's by far the best twist that anyone gave to it, And that's what counts. This is great work and we'll probably see it back in Cannes.

dsklan's picture
1927 pencils

if its birdseed behind the hat, why no pigeons fly into the hat? could be the oldest trick in advertising: they faked it for the film, anyway... i love it;)

abake's picture
1239 pencils

Brilliant and simple. Bravo!

Roger Keynes's picture
Roger Keynes
5498 pencils

Bravo. Simple. But not quite brilliant.

Will Think for Salary

khronos's picture
998 pencils

nice...clever...just like magic tricks :)

lessismore's picture
251 pencils

the hat shoud have been bigger, it's quite lost on the top

peticaca's picture
189 pencils

Think of all the bird droppings on this nice clean white bilboard !

rakel's picture
250 pencils

great, bigger hat, better ubication, but just well done

Glut's picture
3947 pencils

same as friskies, but it´s ok

CACAHD's picture
1732 pencils

same as friskies? WTF! Ok they both used pigeons, but that is waaay different. please...

rafaellopes's picture
47 pencils

brilliant, congrats!

Anne's picture
508 pencils

Who says they're using bird seeds? You can't say it' s the same idea than friskies besides the pigeon thing. Very good work.

lpgatti's picture
331 pencils


Lp Gatti

_tj_'s picture
133 pencils

Loses two stars because the hat is too small, but otherwise brilliant.

morse's picture
15627 pencils


.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Bogott's picture
225 pencils

Just great.

alvaropc89's picture
63 pencils

veo que el recurso de las palomas en vía pública se está usando bastante

vagdz's picture
246 pencils

Of course pigeons were used before. Mannequins on billboards too, you know. It's not about the ingredients, it's what you do with them. So hats off.

_Penelope_'s picture
3 pencils

Just perfect! Wow!

soccrates's picture
35 pencils

hard trick to use and used well! great!

JensH's picture
111 pencils

Nice trick!

NONE™'s picture
209 pencils



Phil Indeblanc's picture
Phil Indeblanc
50 pencils

I really like it. Ok so the concept is borrowed, but well executed, on a clean backdrop of brick wall, with clean white space/less mess to show. Maybe they used bird seed...but the trick is to get them to fly off as the seeds would need refill too soon....perhaps a fan that kicks in after an interval? I agree the hat should have been 2x the size. You could say to place a wand along it diagonally...but not so needed :-) Rather well done.

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

Abused idea.

Bogott's picture
225 pencils

Suoer nice.

Eplusess's picture
2 pencils

@dsklan | Mon, 2011-09-05 07:33
No pigeons cause there aren't any in Quebec city.

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