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Magic hat and pigeons

Agency: 
Published/Aired: 
September 2011
Description: 
Advertising Agency: Lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Account Managers: Sandie Lafleur, Eve Boucher
Production Company: David Poulin, Charles Burroughs, Dominik Beaulieu / Nova Film
Production: Quatro Design / Enseignes Otis Image In

Comments (28)

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Highest Rated

Eplusess's picture
Eplusess
Activity Score 2

@dsklan | Mon, 2011-09-05 07:33
No pigeons cause there aren't any in Quebec city.

mr.x's picture
mr.x
Activity Score 998

Love it!!

robinstam's picture
robinstam
Activity Score 215

The trick? There's birdseed behind the billboard which lures the doves. This is not the first time that this 'trick' is used in outdoor advertising. But it's by far the best twist that anyone gave to it, And that's what counts. This is great work and we'll probably see it back in Cannes.

dsklan's picture
dsklan
Activity Score 1926

if its birdseed behind the hat, why no pigeons fly into the hat? could be the oldest trick in advertising: they faked it for the film, anyway... i love it;)

abake's picture
abake
Activity Score 1264

Brilliant and simple. Bravo!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Bravo. Simple. But not quite brilliant.

The Jobless Writer
Will Think for Salary

khronos's picture
khronos
Activity Score 998

nice...clever...just like magic tricks :)

lessismore's picture
lessismore
Activity Score 251

the hat shoud have been bigger, it's quite lost on the top

peticaca's picture
peticaca
Activity Score 189

Think of all the bird droppings on this nice clean white bilboard !

rakel's picture
rakel
Activity Score 250

great, bigger hat, better ubication, but just well done

Glut's picture
Glut
Activity Score 3937

same as friskies, but it´s ok

CACAHD's picture
CACAHD
Activity Score 2186

same as friskies? WTF! Ok they both used pigeons, but that is waaay different. please...

rafaellopes's picture
rafaellopes
Activity Score 47

brilliant, congrats!

Anne's picture
Anne
Activity Score 508

Who says they're using bird seeds? You can't say it' s the same idea than friskies besides the pigeon thing. Very good work.

lpgatti's picture
lpgatti
Activity Score 331

amazing!

Lp Gatti

_tj_'s picture
_tj_
Activity Score 133

Loses two stars because the hat is too small, but otherwise brilliant.

morse's picture
morse
Activity Score 17364

Awesome!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Bogott's picture
Bogott
Activity Score 242

Just great.

alvaropc89's picture
alvaropc89
Activity Score 66

veo que el recurso de las palomas en vía pública se está usando bastante

vagdz's picture
vagdz
Activity Score 261

Of course pigeons were used before. Mannequins on billboards too, you know. It's not about the ingredients, it's what you do with them. So hats off.

_Penelope_'s picture
_Penelope_
Activity Score 3

Just perfect! Wow!

soccrates's picture
soccrates
Activity Score 35

hard trick to use and used well! great!

JensH's picture
JensH
Activity Score 111

Nice trick!

NONE™'s picture
NONE™
Activity Score 209

Wow!!!!!!!!!!!!!!!!!!!!!!!!

NONE™

Phil Indeblanc's picture
Phil Indeblanc
Activity Score 50

I really like it. Ok so the concept is borrowed, but well executed, on a clean backdrop of brick wall, with clean white space/less mess to show. Maybe they used bird seed...but the trick is to get them to fly off as the seeds would need refill too soon....perhaps a fan that kicks in after an interval? I agree the hat should have been 2x the size. You could say to place a wand along it diagonally...but not so needed :-) Rather well done.

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

Abused idea.

Bogott's picture
Bogott
Activity Score 242

Suoer nice.

Eplusess's picture
Eplusess
Activity Score 2

@dsklan | Mon, 2011-09-05 07:33
No pigeons cause there aren't any in Quebec city.

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