Quebec city magic festival: Magic hat and pigeons
Advertising Agency: Lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Account Managers: Sandie Lafleur, Eve Boucher
Production Company: David Poulin, Charles Burroughs, Dominik Beaulieu / Nova Film
Production: Quatro Design / Enseignes Otis Image In
Via: adgoodness
26 Comments
Love it!!
The trick? There's birdseed behind the billboard which lures the doves. This is not the first time that this 'trick' is used in outdoor advertising. But it's by far the best twist that anyone gave to it, And that's what counts. This is great work and we'll probably see it back in Cannes.
if its birdseed behind the hat, why no pigeons fly into the hat? could be the oldest trick in advertising: they faked it for the film, anyway... i love it;)
Brilliant and simple. Bravo!
Bravo. Simple. But not quite brilliant.
Will Think for Salary
nice...clever...just like magic tricks :)
the hat shoud have been bigger, it's quite lost on the top
Think of all the bird droppings on this nice clean white bilboard !
great, bigger hat, better ubication, but just well done
same trick here :
http://adsoftheworld.com/media/ambient/friskies_bird_food_citylight
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
same as friskies, but it´s ok
same as friskies? WTF! Ok they both used pigeons, but that is waaay different. please...
brilliant, congrats!
Who says they're using bird seeds? You can't say it' s the same idea than friskies besides the pigeon thing. Very good work.
amazing!
Lp Gatti
Loses two stars because the hat is too small, but otherwise brilliant.
tjarch.ca | good copy/bad copy
Awesome!
What hath God wrought
Just great.
veo que el recurso de las palomas en vía pública se está usando bastante
Of course pigeons were used before. Mannequins on billboards too, you know. It's not about the ingredients, it's what you do with them. So hats off.
Just perfect! Wow!
hard trick to use and used well! great!
Nice trick!
Wow!!!!!!!!!!!!!!!!!!!!!!!!
NONE™
I really like it. Ok so the concept is borrowed, but well executed, on a clean backdrop of brick wall, with clean white space/less mess to show. Maybe they used bird seed...but the trick is to get them to fly off as the seeds would need refill too soon....perhaps a fan that kicks in after an interval? I agree the hat should have been 2x the size. You could say to place a wand along it diagonally...but not so needed :-) Rather well done.
Abused idea.
http://isitamoonoraballoon.blogspot.com