Quaker Oats: Bowl

One bowl for one fasting day.

The ad was displayed during Ramadhan.

Advertising Agency: BBDO Indonesia, Jakarta, Indonesia
Creative Directors: Haris Budi
Art Directors: Haris Budi
Copywriter: M. Masdar Ilmi
Illustrator: Adrianka (digital imaging)
Photographer: Iswanto
Released: August 2008

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35 comments

ahpitt's picture
ahpitt
342 pencils

I not really get it. Does it mean bottomless?

Wordnerd's picture
Wordnerd
6662 pencils

don't get it either. wrong translation?

Mandark's picture
Mandark
407 pencils

I think I get it. During Ramadan, muslims are not alowed to eat until the sun sets... maybe this product encourages this? or maybe you're alowed to eat the product even during the day...something in that area...but it's just an opinion...clearly I'm missing the cultural insight to fully understand the ad

"U think it's perfect?! Press delete and start again!"

absolutelee's picture
absolutelee

staircase in a bowl? Or is it smth else? deep~

iwillhelp's picture
iwillhelp

I think i get it: you have to walk a long way before you are allowed to eat.

SeanMartin's picture
SeanMartin

My guess is that it's a reference to the if-tar, the "break-fast" (no pun intended) you take immediately after sunset.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

hidearshake's picture
hidearshake
132 pencils

In Ramdan, when you are fasting, you actually lose your energy. i think the stairs show the long and hard day that you stay without food and water, so one bowl of Quaker Oats is enough to keep your energy balanced. Besides, i could see a crescent on the edge of the bowl, which also symbolizes Ramadan. it's a good ad.

abee_94's picture
abee_94
35 pencils

yeah, you're the correct one...
100 marks

Janks's picture
Janks

You guys are stupid.

During Ramada people fast. People go about their entire day without eating food. So they see the empty bowl and they relate to it - thinking mmmm, I could really use a bowl like that - only I wish it was filled with something delicious...oh! Quaker oats!

So it's a way to get people to "fill in the blank." And they can't help it cause they're hungry.

Guest commenter's picture
Guest commenter

Uh... right.....

ahpitt's picture
ahpitt
342 pencils

You are most stupid one. Ramadan not Ramada.

Guest commenter's picture
Guest commenter

Janks, you're the stupid one. That makes no sense.

stevenc's picture
stevenc

During the ramadan 'journey' -- as represented by the stairs, all you need is a bowl of Quaker O to get you going

Guest commenter's picture
Guest commenter

During the Ramadan journey as represented by the stairs, one bowl of the product is enough to get you going

exithigh's picture
exithigh
86 pencils

Another good job from Indonesia. Keep it up guys.

Guest commenter's picture
Guest commenter

I hope you're being sarcastic.

coolummes's picture
coolummes
8 pencils

I guess "One bowl for one fasting day" means that in ramazan people eat before sunrise so quaker oats would help them to not feel hungry the whole day. and the stairs shown in the bowl is the hard work people do the whole day even in ramazan without eating during the day... i guess i got it :P

GuestN's picture
GuestN

Ok, it doesn't look like stairs to me. It looks like many bowls one inside the other.
I thought it translates to - one bowl is enough cuz it fills you up as if you'd had many bowls of it. I duno. That kinda made sense to me.

Geimima's picture
Geimima
815 pencils

wtf are you guys talking about?

life is a playground

tantrik_indian's picture
tantrik_indian
953 pencils

What I understand is -

The bowl is so bottomless that if you have one bowl of Quaker oats before fast, you'll have the energy to get through the fasting period.

What say? Don't know if such a confusing ad will work / did bring good results.

~~this paranoid survived!~~

fankar's picture
fankar
7 pencils

concept is really mind-blowing

Wordnerd's picture
Wordnerd
6662 pencils

may i summarize: no body get's this. even those who think they do. no explanation makes sense here. i don't see stairs and the rest is just random guessing

DisTrA's picture
DisTrA
11 pencils

mmmm

Guest commenter's picture
Guest commenter

I think it means you walk down the endless stairs of hell trying to figure out this ad.

Guest commenter's picture
Guest commenter

hey guys let the art directors help us to understand rather splashing what make sense to whom.....

bvital's picture
bvital
198 pencils

i dont really understand, a. stairs, b. crescent(if any) i feel its lighting, anyways what's that has to do with ONE BOWL FOR ONE FASTING DAY.... i dont c link between fasting and stairs, besides it could have been much better, using proper branding instead of is dull background, try using tint from the brand itself........

Guest commenter's picture
Guest commenter

too hard to know what the hell it is?

bahari's picture
bahari

Fasting starts about before sunrise and end on about sunset.
One bowl of quaker is enough to fill up your stomach during that half day fasting.

'1 bowl for one fasting day' is newsworthy already for those that do fasting.
So further twist on picture is not quite necessary.

Nice work.
Despite that the type doesn't do the job very well...

bahari's picture
bahari

Fasting starts about before sunrise and end on about sunset.
One bowl of quaker is enough to fill up your stomach during that half day fasting.

'1 bowl for one fasting day' is newsworthy already for those that do fasting.
So further twist on picture is not quite necessary.

Nice work.
Despite that the type doesn't do the job very well...

bahari's picture
bahari

Fasting starts about before sunrise and end on about sunset.
One bowl of quaker is enough to fill up your stomach during that half day fasting.

'1 bowl for one fasting day' is newsworthy already for those that do fasting.
So further twist on picture is not quite necessary.

Nice work.
Despite that the type doesn't do the job very well...

Guest commenter's picture
Guest commenter

Nice bowl... hmm.. I don't get it..

Blair Semenoff's picture
Blair Semenoff
651 pencils

I am literally one of Quakers biggest consumer of oatmeal, I eat it 5 days a week! Oatmeal is about being FRESH, DELISHIOUS, WARM, and MIXING it up a bit. One of my favorites is adding fresh blueberries, a handful of walnuts, a squeeze of honey and a dash of cinnamon. (and some vanilla soy to cool it down in the summer) Now that's an appealing picture!

psalyms's picture
psalyms
116 pencils

bowl, stairs, crescent, descent, ascent, oats, fasting, comments, nonsense.... the ad is supposed to send the consumer to the store, not the shrink's.

Guest's picture
Guest

Great job.

The picture has conveyed a nice and clear message one, yet it might be more powerful to add some small text around the bowl, just to point some clues what this bowl trying to say about. Because as the consumer target for this product is above 40, they might not be smart & quick to digest the idea.

Just an "iseng" comment...:)

another thing, the bowl looks like a new design manufactured plastic product with inner pattern.

mikohernandez's picture
mikohernandez
32 pencils

Perfect!!! It means you get to eat your Breakfast,lunch and dinner at the same time. For diet freaks :)

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