Purina Bark in the Park is 'the day for you and your dog', so we made posters for people, and posters for their dogs. A meaty smelling attractant was also applied to lower posters so nearby dogs were drawn to them, making them appear to read.
Advertising Agency: Ogilvy Auckland, New Zealand
Executive Creative Director: Basil Christensen, Damon O'Leary
Creatives: Freddie Coltart, Matt Williams
Head of Art: Nic Hall
Designer: Sam Cox