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Bark in the Park

Agency: 
Published/Aired: 
March 2010
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Description: 

Purina Bark in the Park is 'the day for you and your dog', so we made posters for people, and posters for their dogs. A meaty smelling attractant was also applied to lower posters so nearby dogs were drawn to them, making them appear to read.

Advertising Agency: Ogilvy Auckland, New Zealand

Executive Creative Director: Basil Christensen, Damon O'Leary
Creatives: Freddie Coltart, Matt Williams
Head of Art: Nic Hall
Designer: Sam Cox

Comments (11)

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Highest Rated

MJStinson77's picture
MJStinson77
601 Activity Scores

I like the idea of injecting the 'meaty smell' so the dog brings the owners to the poster. Good thinking.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

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