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Bark in the Park

Agency: 
Published/Aired: 
March 2010
Description: 

Purina Bark in the Park is 'the day for you and your dog', so we made posters for people, and posters for their dogs. A meaty smelling attractant was also applied to lower posters so nearby dogs were drawn to them, making them appear to read.

Advertising Agency: Ogilvy Auckland, New Zealand

Executive Creative Director: Basil Christensen, Damon O'Leary
Creatives: Freddie Coltart, Matt Williams
Head of Art: Nic Hall
Designer: Sam Cox

Comments (11)

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Highest Rated

MJStinson77's picture
MJStinson77
Activity Score 601

I like the idea of injecting the 'meaty smell' so the dog brings the owners to the poster. Good thinking.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

zerocool's picture
zerocool
Activity Score 455

why would you do free advertising for purina? silly.

smilepig's picture
smilepig
Activity Score 254

good idea about using the dog bring it's owner but I'm not sure why don't make the dog poster look more attractive.

Adaddicted's picture
Adaddicted
Activity Score 3435

Read it carefully then you'll sense the idea, its not just about the design!
Wonderful idea, seems it work!

withalltherespects

choykawing's picture
choykawing
Activity Score 31

haha, woof woof wooof woof.

Olafski001's picture
Olafski001
Activity Score 1193
Davai's picture
Davai
Activity Score 618

This has been done already many years ago.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I love the idea, but the execution is very weak.

silvi's picture
silvi
Activity Score 4172

Ya se han hecho cosas donde los perros se acercan a oler. No es nada nuevo.
Funny but nothing new.

vrginie's picture
vrginie
Activity Score 154

I like the idea too but not the art

rolling.stone's picture
rolling.stone
Activity Score 2741

lucky dogs :-)

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~ Quite obviously, I have gathered no moss ! ~

MJStinson77's picture
MJStinson77
Activity Score 601

I like the idea of injecting the 'meaty smell' so the dog brings the owners to the poster. Good thinking.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

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