Purina: Bark in the Park
Purina Bark in the Park is 'the day for you and your dog', so we made posters for people, and posters for their dogs. A meaty smelling attractant was also applied to lower posters so nearby dogs were drawn to them, making them appear to read.
Advertising Agency: Ogilvy Auckland, New Zealand
Executive Creative Director: Basil Christensen, Damon O'Leary
Creatives: Freddie Coltart, Matt Williams
Head of Art: Nic Hall
Designer: Sam Cox
Via: Bestadsontv
12 Comments
why would you do free advertising for purina? silly.
good idea about using the dog bring it's owner but I'm not sure why don't make the dog poster look more attractive.
Read it carefully then you'll sense the idea, its not just about the design!
Wonderful idea, seems it work!
withalltherespects
haha, woof woof wooof woof.
a little bit similar to this one
http://adsoftheworld.com/media/ambient/viyo_veterinary_woof
This has been done already many years ago.
I love the idea, but the execution is very weak.
great and effective idea.
BUT done before. at least twice.
"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."
Ya se han hecho cosas donde los perros se acercan a oler. No es nada nuevo.
Funny but nothing new.
I like the idea too but not the art
lucky dogs :-)
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~ Quite obviously, I have gathered no moss ! ~
I like the idea of injecting the 'meaty smell' so the dog brings the owners to the poster. Good thinking.
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