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Angry Outdoors

Agency: 
Published/Aired: 
September 2012
Description: 

ÚBLICO newspaper decided to offer booklets of Angry Birds stickers in order to increase sales. Their media budget was none, except for their self-promoting print ads. To reach new readers, we had to go to the streets in an unconventional way. So we use Lisbon's plenty of damaged buildings and walls as media, replicating the "destroy-it-all" philosophy of the Angry Birds game.

Your New Animals of Destruction, 21st September, free Angry Birds booklet

Advertising Agency: TBWA, Lisboa, Portugal
Creative Director: Leandro Alvarez
Art Director: Tiago Mesquita
Copywriter: Nuno Leal
Photographers: Nuno Leal, Tiago Mesquita
Art production: Fernando Thily, Marzia Carré

Comments (3)

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Highest Rated

Lisbon freak's picture
Lisbon freak
Activity Score 494

Cool. But the Mc Donald's one will win more because of the brand.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18554

fun!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Dig.

The Jobless Writer
Will Think for Salary

Lisbon freak's picture
Lisbon freak
Activity Score 494

Cool. But the Mc Donald's one will win more because of the brand.

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