Angry Outdoors

September 2012
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ÚBLICO newspaper decided to offer booklets of Angry Birds stickers in order to increase sales. Their media budget was none, except for their self-promoting print ads. To reach new readers, we had to go to the streets in an unconventional way. So we use Lisbon's plenty of damaged buildings and walls as media, replicating the "destroy-it-all" philosophy of the Angry Birds game.

Your New Animals of Destruction, 21st September, free Angry Birds booklet

Advertising Agency: TBWA, Lisboa, Portugal
Creative Director: Leandro Alvarez
Art Director: Tiago Mesquita
Copywriter: Nuno Leal
Photographers: Nuno Leal, Tiago Mesquita
Art production: Fernando Thily, Marzia Carré

Comments (3)

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Lisbon freak's picture
Lisbon freak
494 Activity Scores

Cool. But the Mc Donald's one will win more because of the brand.