Treated like trash

November 2013

A lot of people feel that prostitution is a threat to several social and moral orders and thus treat prostitutes as less worthy human beings. Pro Centre wants the society to acknowledge the person behind the title «prostitute» and «whore».

Outdoor advertisment created by Anti, Norway for ProCenter, within the category: Public Interest, NGO.

Advertising Agency: Anti Advertising, Oslo, Norway
Creative Director: Erik Heisholt
Art Director: Torstein Søreide Skogedal
Copywriter: Thomas Larsen Eltvik
Photographer: Jens Haugen
Graphic designer: Martine Strøm
Project manager: Kjersti Brinch Lund

Comments (3)

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Highest Rated

kleenex's picture
Activity Score 48489

I like the concept.

andylefty's picture
Activity Score 4535

Not sure if it's quite hitting. Or perhaps I've misunderstood. Can someone explain please?

Smelta's picture
Activity Score 22

Yeah, I might be able to explain it for you. Pro Center is a national center of expertise on prostitution, and they wanted to change negative opinions towards prostitutes and thus highlight how most people in society views prostitues. Which, in this particular ad is shown with a woman treated like trash. Hope you understand the two other outtakes as well.

kleenex's picture
Activity Score 48489

I like the concept.

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