Pro Plus: Stay Alert, 1

JWT London has created a new campaign for Pro Plus targeting students in the UK. The activity spans student campuses and comprises of outdoor, ambient and online advertising. The campaign has been developed to remind students that Pro Plus can help them to stay alert, and thus revise for longer. It shows students in a number of revision situations, where they’ve fallen victims to student pranks, due to a lack of alertness.

Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Directors: Mark Norcutt, Lawrence Quinn
Art Director: Miles Bingham
Copywriter: Kevin Masters
Art Buyer: Sue Clifford
Planner: Hilde Oord
Account Director: Nick Manson
Media agency: Mindshare
Media planner: David Josephs
Photographer / Illustrator: Alan Powdrill
Production Company: Vue
Retouching: Hogarth

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9 comments

Winter's picture
Winter
77 pencils

great insight. may be exaggerated, but not overpowering. ilike.

ericwenche's picture
ericwenche
24 pencils

this one is much better!

ERS AD COMPANY

bathsheba's picture
bathsheba
220 pencils

Best of the three.

esteb's picture
esteb
673 pencils
NaciBabuska's picture
NaciBabuska
39 pencils

@ Esteb - but I think this visual is better and funnier.

Geimima's picture
Geimima
815 pencils

I've seen one like this before.. somewhere out there.. but to me it's funny! What can i say.. i score these ads 10. hahahahahahahhaha.. extremely funny.

life is a playground

Rooster's picture
Rooster
111 pencils
ace85le's picture
ace85le
3939 pencils

hahahaa it's funny!

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