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Stay Alert, 1

Agency: 
Published/Aired: 
May 2011
Description: 

JWT London has created a new campaign for Pro Plus targeting students in the UK. The activity spans student campuses and comprises of outdoor, ambient and online advertising. The campaign has been developed to remind students that Pro Plus can help them to stay alert, and thus revise for longer. It shows students in a number of revision situations, where they’ve fallen victims to student pranks, due to a lack of alertness.

Outdoor advertisment created by JWT, United Kingdom for Pro Plus, within the category: Non-Alcoholic Drinks.

Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Directors: Mark Norcutt, Lawrence Quinn
Art Director: Miles Bingham
Copywriter: Kevin Masters
Art Buyer: Sue Clifford
Planner: Hilde Oord
Account Director: Nick Manson
Media agency: Mindshare
Media planner: David Josephs
Photographer / Illustrator: Alan Powdrill
Production Company: Vue
Retouching: Hogarth

Comments (9)

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Highest Rated

joelapompe's picture
joelapompe
Activity Score 3837

Also very very similar to a former BRONZE LION :
http://www.joelapompe.net/2007/10/07/hair-trick-au-poil-pres/

Winter's picture
Winter
Activity Score 77

great insight. may be exaggerated, but not overpowering. ilike.

ericwenche's picture
ericwenche
Activity Score 24

this one is much better!

ERS AD COMPANY

bathsheba's picture
bathsheba
Activity Score 220

Best of the three.

esteb's picture
esteb
Activity Score 673
NaciBabuska's picture
NaciBabuska
Activity Score 42

@ Esteb - but I think this visual is better and funnier.

joelapompe's picture
joelapompe
Activity Score 3837

Also very very similar to a former BRONZE LION :
http://www.joelapompe.net/2007/10/07/hair-trick-au-poil-pres/

Geimima's picture
Geimima
Activity Score 824

I've seen one like this before.. somewhere out there.. but to me it's funny! What can i say.. i score these ads 10. hahahahahahahhaha.. extremely funny.

life is a playground

Rooster's picture
Rooster
Activity Score 125
ace85le's picture
ace85le
Activity Score 3935

hahahaa it's funny!

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