Says little, does much. Billboards.
We are a billboard company, and wanted to launch a "Pro-Billboard" campaign on our available boards. With the campaign we wanted to (a) remind people that billboards are a classic, old-school advertising medium... we did this by using vintage text and imagery; we also wanted to (b) show how we believe billboards should be used - BOLD short quips of text combined with STRONG images that communicate the message without the copy, even!; (c) finally we wanted to leave these boards unbranded... they were not about us, but more about the medium - its history (vintage), and a functional application for it! The boards are located in Downtown Manhattan.