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Street Sale

Agency: 
Published/Aired: 
April 2013
Description: 

Porteur is a new bicycle brand with a characteristic and unique design. This morning, cyclists in Stockholm were surprised by the latest ad stunt from the brand. A new, unused media that cyclists unconsciously look for everyday was explored. Using water soluble paint, ads were made out of the road markings pointing out the bicycle lane. Those who visit the campaign site, www.porteur.cc/sale , receive a 10% discount on purchase. But you have to be quick - when the water soluble paint disappears, so does the discount.

Outdoor advertisment created by M&C Saatchi, Sweden for Porteur, within the category: Recreation, Leisure.

Advertising Agency: M&C Saatchi, Stockholm, Sweden

Comments (3)

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Highest Rated

it's picture
it
Activity Score 64
kleenex's picture
kleenex
Activity Score 46971

I like.

andylefty's picture
andylefty
Activity Score 4535

Cool, innovative.

it's picture
it
Activity Score 64
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