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2011's number one paint store

Published/Aired: 
July 2011
Description: 

Designed by MP Publicidade, the print shows 6.532 paint cans to celebrate the winning of Politintas in the "Recall 2011 Prize", in the category Paint Store. The print allows an interaction with the costumer, who needs to step back to be able to clearly read the message. Watch the case video: http://www.youtube.com/watch?v=VJ1kOjAGWi4

Politintas, by far 2011's number one paint store.

Advertising Agency: MP Publicidade, Vila Velha, Brazil
Creative Director: Mônica Debbané
Art Director: Rogério Campos
Copywriter: Flávio Barreto

Comments (6)

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Highest Rated

Lazarus's picture
Lazarus
Activity Score 1536

Outbore.

kleenex's picture
kleenex
Activity Score 45427

NOOOO!!!!!

So poorly created and hard to read.

dbor's picture
dbor
Activity Score 1455

Oh my eyes!

sakshi.89mahajan's picture
sakshi.89mahajan
Activity Score 88

the copy says .. step bak to read!

Lazarus's picture
Lazarus
Activity Score 1536

Outbore.

JosephTBWA's picture
JosephTBWA
Activity Score 51

Confuse.

exoduskutub's picture
exoduskutub
Activity Score 12

it's like someone poke me in the eye when i see this

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