Politintas: 2011's number one paint store

Politintas, by far 2011's number one paint store.

Designed by MP Publicidade, the print shows 6.532 paint cans to celebrate the winning of Politintas in the "Recall 2011 Prize", in the category Paint Store. The print allows an interaction with the costumer, who needs to step back to be able to clearly read the message. Watch the case video: http://www.youtube.com/watch?v=VJ1kOjAGWi4

Advertising Agency: MP Publicidade, Vila Velha, Brazil
Creative Director: Mônica Debbané
Art Director: Rogério Campos
Copywriter: Flávio Barreto
Published: July 2011

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6 comments

kleenex's picture
kleenex
26174 pencils

NOOOO!!!!!

So poorly created and hard to read.

dbor's picture
dbor
1455 pencils

Oh my eyes!

sakshi.89mahajan's picture
sakshi.89mahajan
88 pencils

the copy says .. step bak to read!

Lazarus's picture
Lazarus
1490 pencils

Outbore.

JosephTBWA's picture
JosephTBWA
51 pencils

Confuse.

exoduskutub's picture
exoduskutub
12 pencils

it's like someone poke me in the eye when i see this

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