Playboy: Boobs

April 2013 was the month that Playboy printed its last issue in South Africa. Therefore, Playboy had to tell fans why online is better.

Advertising Agency: Y&R, Johannesburg, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Art Director: Ismaeel Chetty
Creative Group Head: Werner Marais
Agency Producer: Ashleigh Hamilton
Retoucher: Farran Sole
Production Manager: Rory Bonnes


Reigun's picture
19 pencils

Seems serendipitous, considering these were intended as outdoor. Might be worth making some mobi banners or static tablet ads, measuring click rate...

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