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Dream it!

Agency: 
Published/Aired: 
August 2013
Description: 

Outdoor advertisment created by BEING, United States for Planters, within the category: Confectionery, Snacks.

Advertising Agency: Being, New York, USA
Creative Directors: Kris Wixom, Alisa Wixom
Art Director: Craig Duffney
Copywriter: Allon Tatarka

Comments (1)

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Highest Rated

Inkwell's picture
Inkwell
Activity Score 148

I think they fumbled this. The artwork looks like something from a 1950s Expo, while the motivational speaker concept is late 20th century. The headline is clunky, but the "Power of the Peanut" subhead is good. I also like the "yester-you" concept. The bit about the protein and nutrients should have been in quotes, with the signature under it, as if it were an excerpt from the speech.

Inkwell's picture
Inkwell
Activity Score 148

I think they fumbled this. The artwork looks like something from a 1950s Expo, while the motivational speaker concept is late 20th century. The headline is clunky, but the "Power of the Peanut" subhead is good. I also like the "yester-you" concept. The bit about the protein and nutrients should have been in quotes, with the signature under it, as if it were an excerpt from the speech.

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