ADVERTISING

Pixels Not Paper

Tree Ring

Agency: Pumped

Description

The average office worker in the U.S. consumes about 10,000 sheets of copy paper each year. “Pixels not Paper™” is a non-profit charitable initiative lead by Pumped For Change aimed to raise awareness about the urgent need for businesses to reduce their paper consumption. As part of the message we want to educate people about the very real environmental and economic costs of excessive paper use and the equally important benefits of tree conservation. The posters were installed in public transit locations reaching passengers on their commutes to and from work / offices.

This professional campaign titled 'Tree Ring' was published in United States in January, 2013. It was created for the brand: Pixels Not Paper, by ad agency: Pumped. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 11 years ago.

Credits

Advertising Agency: Pumped, Inc, Miami, USA
Creative Director / Art Director: Carlos Peña
Copywriter: Jef Loeb
Graphic Designer: Cyn Lagos

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.