The Pink Ribbon Highway

Agency Network: 
October 2013

The Pink Ribbon Highway — Iceland 2013


October is cancer awareness month in Iceland. We had to think up a new way to promote the Pink ribbon. So we took to the streets, and with good help painted the biggest pink ribbon in the world. In the middle of Reykjavík.

Outdoor advertisment created by Brandenburg, Iceland for Pink Ribbon, within the category: Public Interest, NGO.

Advertising Agency: Brandenburg Advertising, Reykjavik, Iceland
Creative Director / Copywriter: Bragi Valdimar Skúlason
Art Director: Hrafn Gunnarsson
Photographer: Hörður Sveinsson

Comments (4)

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tirthomitro's picture
Activity Score 2758

large scale magic. immensely likable.

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture
Activity Score 49494

I agree.

Mongoose's picture
Activity Score 4961

It only makes sense from an aerial view - how many views are up there?
Great idea but make it tangible!

Make the logo Bigger and the black, Darker!

AdrianO's picture
Activity Score 27

Target group? Helicopter and plane users... Nice idea for a Guinness record.