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Pink Ribbon - Icelandic Cancer Society: The Pink Ribbon Highway

October is cancer awareness month in Iceland. We had to think up a new way to promote the Pink ribbon. So we took to the streets, and with good help painted the biggest pink ribbon in the world. In the middle of Reykjavík.

Advertising Agency: Brandenburg Advertising, Reykjavik, Iceland
Creative Director / Copywriter: Bragi Valdimar Skúlason
Art Director: Hrafn Gunnarsson
Photographer: Hörður Sveinsson
Published: October 2013

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4 comments

tirthomitro's picture
tirthomitro
2720 pencils

large scale magic. immensely likable.

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture
kleenex
26308 pencils

I agree.

Mongoose's picture
Mongoose
4981 pencils

It only makes sense from an aerial view - how many views are up there?
Great idea but make it tangible!

Make the logo Bigger and the black, Darker!

AdrianO's picture
AdrianO
27 pencils

Target group? Helicopter and plane users... Nice idea for a Guinness record.

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