Advertisement

Submarine

Agency: 
Published/Aired: 
June 2009
Description: 

Advertiser's Supervisor:Mª José García

Producer: Clemente Bielsa

Outdoor advertisment created by Grey, Spain for Pilot, within the category: House, Garden.

Advertising Agency: Grey Espana, Barcelona, Spain
Executive Creative Director: Jürgen Krieger
Creative Directors: José Miguel Tortajada, Joan Mas, Álex Martín
Account Manager: Doménech Salvià
Art Directors: Saul Serradesanferm, Daniel Paez

Comments (22)

Log in or register to post comments

Highest Rated

jipei's picture
jipei
Activity Score 76

Just with the "yellow" mark, the submarine turns into one of the most famous song in the world : yellow submarine, from the beatles... that works very well.

zeronan's picture
zeronan
Activity Score 16

i don't get it , can someone explain

Guest's picture
Guest

Bronze in cannes.
Of course this guy was jury:
Executive Creative Director: Jürgen Krieger

Guest's picture
Guest

This is just a visual trick - hardly a big idea

Guest's picture
Guest

I don't get it. What's the idea.

Guest's picture
Guest

the word is the submarine... te top part of the "b" is the thing to look out of the water so its remarking the important part...

everartz's picture
everartz
Activity Score 7609

so if they wrote the "s" in upper case then it will hide the virtual lens were supposed to see out of the water from, i guess this idea is a bit of a lame one.. if we want to consider it an idea.

| everartz |

ivan's picture
ivan

Cannes likes periscopes. This was the press GP winner in 2006:
http://adsoftheworld.com/media/print/lego_periscope

Guest's picture
Guest

Cannes sucks!

shahidali's picture
shahidali
Activity Score 4069

from the product's point of view, I think, it serves the purpose. my not be the greatest idea human head has ever bourne.

shahid

Guest's picture
Guest

If I had done this I'd be embarrassed to tell someone it won at Cannes. That festival is quickly becoming a joke.

Guest's picture
Guest

The lego one in 2006 was way better

Guest's picture
Guest

They could have used a different color... the first thing I thought was "yellow submarine".

KbxAds's picture
KbxAds
Activity Score 943

f$#% all

Guest's picture
Guest

I thought it meant the highlighter has a very thin tip? Since it can highlight the tip to "B", when normal highlighters have a very thick tip which would not be able to be precise enough to highlight a small portion of a letter like that

JamaisVu's picture
JamaisVu
Activity Score 408

sub-mediocre ad.

luisrivera11's picture
luisrivera11
Activity Score 469

awful.
The Ads of the World chosen its much better.
Cannes really dissapoint this year.

54NN's picture
54NN
Activity Score 115

the submarine this under the water and is only visible the periscope!

54NN

Jp26b's picture
Jp26b
Activity Score 47

What the heck?

Jp26b's picture
Jp26b
Activity Score 47

What the heck?

Guest's picture
Guest

The periscope is where the submarine get's it's LIGHT from. (Besides electric light, of course.) But hard to get.

Guest's picture
Guest

what about the dot of 'i'? is it the football on the surface of water that periscope is unable to see?

jipei's picture
jipei
Activity Score 76

Just with the "yellow" mark, the submarine turns into one of the most famous song in the world : yellow submarine, from the beatles... that works very well.

Advertisement