Advertising Agency: Grey Espana, Barcelona, Spain
Executive Creative Director: Jürgen Krieger
Creative Directors: José Miguel Tortajada, Joan Mas, Álex Martín
Advertiser's Supervisor:Mª José García
Account Manager: Doménech Salvià
Producer: Clemente Bielsa
Art Directors: Saul Serradesanferm, Daniel Paez
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22 Comments
i don't get it , can someone explain
Bronze in cannes.
Of course this guy was jury:
Executive Creative Director: Jürgen Krieger
This is just a visual trick - hardly a big idea
I don't get it. What's the idea.
the word is the submarine... te top part of the "b" is the thing to look out of the water so its remarking the important part...
so if they wrote the "s" in upper case then it will hide the virtual lens were supposed to see out of the water from, i guess this idea is a bit of a lame one.. if we want to consider it an idea.
| Everartz |
Cannes likes periscopes. This was the press GP winner in 2006:
http://adsoftheworld.com/media/print/lego_periscope
Cannes sucks!
from the product's point of view, I think, it serves the purpose. my not be the greatest idea human head has ever bourne.
shahid
If I had done this I'd be embarrassed to tell someone it won at Cannes. That festival is quickly becoming a joke.
The lego one in 2006 was way better
They could have used a different color... the first thing I thought was "yellow submarine".
f$#% all
You Are What You Expect
I thought it meant the highlighter has a very thin tip? Since it can highlight the tip to "B", when normal highlighters have a very thick tip which would not be able to be precise enough to highlight a small portion of a letter like that
sub-mediocre ad.
awful.
The Ads of the World chosen its much better.
Cannes really dissapoint this year.
the submarine this under the water and is only visible the periscope!
54NN
What the heck?
What the heck?
The periscope is where the submarine get's it's LIGHT from. (Besides electric light, of course.) But hard to get.
what about the dot of 'i'? is it the football on the surface of water that periscope is unable to see?
Just with the "yellow" mark, the submarine turns into one of the most famous song in the world : yellow submarine, from the beatles... that works very well.