Pfizer Nicotine Addiction: 1

Check out the microsite for the video as well: http://outsmartcigarettes.com.au/

Advertising Agency: Ursa Communications, Australia
Executive Creative Director: Denis Mamo
Creative Team: Helen Shortis, Geoff Fischer
Specialist Writing: Marlyn Docherty
Strategic Planning: Richard Wylie, Nicky Brugnola
Account Leadership: Vanessa Burrow, Mariana Olliver
Print Production: Cathy Arthur, Paul Burgess, Jessica Beckingham
Photography: Penny Clay
Retouching: Jason Riddell
Digital Team: Suede

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5 comments

elgrecones's picture
elgrecones
323 pencils

nice visual...thats it

Guest commenter's picture
Guest commenter

What zi fuck?

NatalieM's picture
NatalieM
1687 pencils

The headline confuses me. Needs editing.

nextt's picture
nextt
33 pencils

Yeah, not sure if the whole tone is trying to use sarcasm, irony, or some such device. Whatever, I don't get it.

But misplaced headlines aside, I feel this approach to anti-smoking is more effective than the "Shock and Awe" type ads conceived by non-smokers with little idea of the nature of nicotine addiction.
At least this one gets me to reflect...a little. Good insights, but not enough brainstorming on concept.

Jay_Divanji's picture
Jay_Divanji
6 pencils

I think they want to portray cigarettes as a powerful hypnotist. Not sure about how the class capsule conveys hypnotism. Crystal ball? Umm..no.

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