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Agency: 
Published/Aired: 
June 2008
Description: 

Check out the microsite for the video as well: http://outsmartcigarettes.com.au/

Advertising Agency: Ursa Communications, Australia
Executive Creative Director: Denis Mamo
Creative Team: Helen Shortis, Geoff Fischer
Specialist Writing: Marlyn Docherty
Strategic Planning: Richard Wylie, Nicky Brugnola
Account Leadership: Vanessa Burrow, Mariana Olliver
Print Production: Cathy Arthur, Paul Burgess, Jessica Beckingham
Photography: Penny Clay
Retouching: Jason Riddell
Digital Team: Suede

Comments (2)

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Highest Rated

Alistair C.'s picture
Alistair C.
Activity Score 692

i got the idea only after reading the name of the website... i think the insight is good, but the brain in the jar execution is not very strong.

Guest commenter's picture
Guest commenter

Like the Visual. Nice execution

Alistair C.'s picture
Alistair C.
Activity Score 692

i got the idea only after reading the name of the website... i think the insight is good, but the brain in the jar execution is not very strong.

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