Peugeot: Demolition bonus sign, 1

Now is a good time to know your car is worth € 1.000,-. Ask for the demolition bonus at Peugeot.

Advertising Agency: EuroRSCG, Amsterdam, Netherlands
Creative Director: Stan Severin
Art Director: Gijs van den Berg
Copywriter: Niek Eijsbouts
Released: June 2009

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Guest's picture

sum1 pls explain

NastyJester's picture
744 pencils

They're placed on the hard shoulders of motorways, so that the message reaches the right target audience (people with broken down cars). I like the thinking, but I must say people are likely to be pissed off or highly panicked at this point in time, and no form of advert, quirky or otherwise, is likely to improve their mood. In fact, I imagine it would do the opposite.

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